Generic Green Bay Packers game, Lambeau Field. PC: Fox 11 Online
MADISON, WI (WTAQ-WLUK) — A Madison-based health system is the Green Bay Packers’ new official health care partner.
The team and UW Health announced a multi-year agreement Thursday morning in Madison.
“We’re proud to partner with an innovative health system like UW Health,” Packers president/CEO Ed Policy said in a news release. “The Packers, much like UW Health, have a story that starts over a century ago. These two pillars of Wisconsin industry coming together to broaden the reach of health and wellness to football fans around the globe is a fitting partnership.”
“The Green Bay Packers are a remarkable organization,” UW Health CEO Dr. Alan Kaplan said in a news release. “They are one of the most successful sports teams in American history and are deeply dedicated to their millions of fans across Wisconsin and beyond. UW Health shares that strong commitment to be the best for our patients and the communities we serve.”
Under the deal, a gate on the north side of Lambeau Field will be renamed the UW Health Gate, to be unveiled in May. UW Health will also get the sponsorship patch on the Packers’ practice jerseys. Additionally, the organizations will collaborate on the Packers vs. Cancer program.
UW Health will also sponsor several Packers community events, such as Packers Football Outreach programs and the Project Play 60 event. Other collaborations include youth sports programming, hospital engagement, health and wellness awareness and charitable giving to benefit American Family Children’s Hospital.
Emplify Health, the Packers’ previous health care partner, issued this statement in response to Thursday’s announcement:
Emplify Health is grateful for our longstanding and continued relationship with the Green Bay Packers and wishes the team and UW Health nothing but the best as they embark on their new partnership. We are excited for our own new relationship with Titletown and the newly minted Emplify Health Field, which will allow us to deepen our commitment to health, well-being and community spirit for the benefit of all we serve
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