Generic Green Bay Packers game, Lambeau Field. PC: Fox 11 Online
GREEN BAY, WI (WTAQ-WLUK) — It will cost you a few extra bucks to attend a Green Bay Packers game at Lambeau Field next season.
The team announced Friday a price increase for bowl tickets in 2026-27. Depending on the location in the stadium, the hike is between $4 and $22 per ticket for regular season games and between $2 and $10 per ticket for preseason games.
“Our overall average ticket price, which includes general bowl and premium seating components, is expected to be near the middle of the NFL’s pricing,” said Packers President and CEO Ed Policy in a letter sent to season ticket holders. “This is the benchmark we aim for to represent a great value for the top-rated Lambeau Field gameday experience, to remain competitive among NFL clubs and to perform as a good business partner leaguewide in terms of shared ticket revenue.”
Variable pricing will once again be used for preseason and regular season games at Lambeau Field. With these new increases, tickets next season will cost:
- South end zone, 700 Level – $71 for preseason, $143 for regular season (in 2025, prices were $69 and $139, respectively)
- End zone seats – $77 for preseason and $155 for regular season (in 2025, prices were $73 and $146)
- South end zone, 600 Level – $79 for preseason, $157 for regular season (in 2025, prices were $77 and $152)
- End zone to the 20yard line – $92 for preseason and $183 for regular season (in 2025, prices were $85 and $169)
- Between the 20-yard lines – $109 for preseason and $218 for regular season (in 2025, prices were $99 and $196)
Premium seating ticket prices are set per client contracts. Invoices and additional information regarding ticket prices have been sent to premium seat ticket holders.
The Packers say invoices are available now to view and pay online, and paper copies will be mailed to season ticket holders next week. The invoices include a brochure outlining the new pricing model. Payment is due to the Packers’ ticket office by March 31.
Green Bay will host one preseason game and nine regular season games at Lambeau Field.
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