About Wisconsin Agricultural Tourism Association (WATA)
Established in July 1993, the Wisconsin Agricultural Tourism Association (WATA) is the leader and voice for Wisconsin’s agricultural tourism industry—the fastest-growing segment of both agriculture and tourism in the state. Ag-tourism revitalizes rural economies, preserves farmland, and allows families to keep their farms operational for future generations. Beyond economics, WATA plays a vital role in reconnecting the public with agriculture, helping guests learn where their food comes from and why land stewardship matters.
To learn more, visit WIAgTourism.com
Agricultural Tourism revitalizes rural economies, preserves farmland and allows families to keep their farms operational for future generations. Beyond that, agricultural tourism plays a vital role in reconnecting people with agriculture. Guests learn where their food comes from, why land stewardship matters and how farmers are essential to our everyday lives.
- Join WATA Today!
Your support is the foundation of our advocacy, education, and marketing efforts. Help us keep the momentum going by joining today.
Link: WATA Membership Form
Request copy of Wisconsin Agricultural Tourism Resource Guide
- Register for the Growing Wisconsin Conference
We are counting down the days to the Growing Wisconsin Conference, January 18–20, 2026, in Wisconsin Dells. Do not miss this opportunity to network, learn, and grow your business. Link: Register for Conference Here
- Register for WATA’s Peer-to-Peer Mentoring Program. Program Starts January 21, 2026
Free for Members. 2026 Peer-to-Peer Mentoring Program
- Register for WATA’s Agricultural Tourism Social Meeting Marketing Program.
Program Starts January 22, 2026.
Free for Members. Registration Form WATA Social Media Marketing Workshops
- Listen to WATA’s Podcast Series
- Review WATA’s Blogs
- Review WATA’s Resource Page
We are Stronger when we work together.
Reach out to Sheila at (608) 774-1354 you have questions or concerns.
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