VERONA, Wis. ― After a successful first year, the Wisconsin Beef Council, in partnership with Gather Wisconsin, is bringing back the Wisconsin Prime Rib Trail, inviting beef lovers to hit the road and discover classic Prime Rib at 16 new restaurants and supper clubs across the state.
The Prime Rib Trail celebrates one of Wisconsin’s most beloved traditions: a hearty cut of beef served with the hospitality and atmosphere that make a Wisconsin supper club experience special. From the Northwoods to southern Wisconsin and everywhere in between, this year’s trail offers plenty of opportunities to make a Prime Rib dinner part of a Wisconsin road trip.
New stops on the 2026 Wisconsin Prime Rib Trail include:
- Nightingale Supper Club — Sturgeon Bay
- The Red Ox Seafood and Steakhouse — Appleton
- Roepke’s Village Inn — Charlesburg
- Carson’s Prime Steaks & Famous Barbecue — Milwaukee
- Bryant’s Dousman House — Dousman
- Rollin Stone – R. Stone — Juneau
- Maple Tree Supper Club — McFarland
- Dawn Manor — Baraboo
- Rockin 9 Golf Course/Restaurant — Union Center
- Badger Crossing Pub & Eatery — Cashton
- Castle Hill Supper Club — Merrillan
- Albertville Tavern — Colfax
- High View Inn — Medford
- Dreamland Supper Club — South Range
- Heart of the North — Mercer
- Nimrod Inn Bar & Supper Club — Athlestane
New this year, the Prime Rib Trail also features a People’s Choice location. Schwarz’s Supper Club in St. Anna received the most nominations from Wisconsin Prime Rib fans and will be recognized as the 2026 People’s Choice. Schwarz’s was a stop on the inaugural 2025 trail.
“Prime Rib is more than a delicious meal. It is a reason to gather around the table with family and friends,” Wisconsin Beef Council Director of Communications and Outreach Kaitlyn Kesler said. “We loved seeing how excited people were to share their favorite Prime Rib destinations last year, and this year’s nominations helped us discover even more restaurants worth a road trip. Adding a People’s Choice location also gives us a special way to recognize the restaurant that received the most nominations from beef lovers across Wisconsin.”
The Prime Rib Trail was created following input from Wisconsinites who shared their nominations. The response helped shape the inaugural trail in 2025 and continued this year, helping identify new restaurants and supper clubs to feature.
Whether planning a weekend getaway, exploring a new part of the state or simply looking for a reason to enjoy a delicous dinner, the Prime Rib Trail offers a delicious way to experience Wisconsin one stop at a time.
To start your journey on the Prime Rib Trail, visit https://www.beeftips.com/resources/prime-rib-trail, or find the trail on Gather Wisconsin’s website.
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The Wisconsin Beef Council is a producer-directed non-profit organization funded by the $1.00 per head assessment on all cattle sold in the state of Wisconsin per the Federal Beef Promotion and Research Act & Order. Half of one dollar remains in Wisconsin for local beef promotion, while the other half is forwarded to the Cattlemen’s Beef Board. The purpose of the Council is to fund beef promotion, research and consumer education activities supporting Wisconsin’s $2.1 billion beef industry. The WBC operates under the guidance of its Board of Directors. The Board is comprised of representatives from cattle-related organizations around the state of Wisconsin.
Gather Wisconsin ℠ is committed to connecting families with the farmers growing and raising their food through education, valuable resources and sustainable ideas to support farmers from home. Gather Wisconsin is proudly supported by the Wisconsin Farm Bureau Foundation.
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