| March 9, 2026 – Chelsea Good, founder of Good & Associates, will lead a session at the Animal Agriculture Alliance’s 2026 Stakeholders Summit discussing why animal agriculture cannot opt out of political advocacy. The 2026 Summit, themed “High Steaks: Navigating Pressure on Animal Protein,” is set for May 5-7 in Kansas City, Mo. Early bird registration rates are extended through March 6, offering savings up to $100. Register here.
Animal agriculture is facing unprecedented political, cultural, and public scrutiny—and silence is not an option. Good’s session will reframe high-profile challenges as catalysts for smarter, more proactive advocacy, drawing on recent industry experiences to illustrate why engagement must begin before issues escalate. Attendees will leave with a practical roadmap for managing risk through early relationship-building, coordinated messaging, and strategic preparedness, and will learn how proactive, positive engagement can transform political pressure into momentum for resilience, unity, and long-term progress.
“The political sphere is increasingly being leveraged by animal rights activist organizations and other adversarial groups to target animal agriculture,” said Emily Ellis, director, communications and marketing, Animal Agriculture Alliance. “As pressures mount, it’s more important now than ever that the agriculture community is prepared to tackle oncoming challenges. We look forward to hearing Chelsea’s years of insight in this arena to identify best practices and action steps moving forward.”
Chelsea Good is founder of Good & Associates, a multi-client firm specializing in issues management, government affairs, strategic communications, and industry relations for the agriculture sector. From 2013 – 2025, Good served as vice president of government and industry affairs and legal at Livestock Marketing Association, representing livestock auctions across the U.S. Prior to that, she worked at the Kansas Department of Agriculture as the communications director and then as a staff attorney specializing in animal health law and policy. She currently serves on the boards of the American Agricultural Law Association, Kansas Agriculture Rural Leadership, and Kansas City Agribusiness Council.
Get involved: Help us bring fresh perspectives to the table at the 2026 Summit. Invite a friend to join the conversation by referring someone who’s never attended Summit before. Both parties need to be registered and will be entered to win a $100 gift card. More details here.
Show your support for the Alliance’s outreach efforts by becoming an official Summit sponsor today. Sponsor companies are eligible for complimentary Summit registrations, opportunities to address event attendees, and exclusive access to attendee contact lists, depending on sponsorship level. Learn more about available sponsorship opportunities and contact Hannah Thompson-Weeman at hthompson@animalagalliance.
The 2026 Summit would not be possible without the support of sponsors, including U.S. Poultry & Egg Association, Farm Journal, Meatingplace, Watt, Cargill, Zoetis, American Feed Industry Association, U.S. Soy, Agri-Pulse Communications, Inc., Amick Farms, Aviagen, CoBank, Dairy MAX, Farm Credit Council, Mountaire Farms, National Pork Board, National Pork Producers Council, American Farm Bureau Federation, American Lamb Board, Cal-Maine Foods, Cobb-Vantress, LLC, Empirical, National Chicken Council, North Carolina Farm Bureau, Progressive Dairy, Trans Ova Genetics, Tyson Foods, United Egg Producers, Vivayic, Eggland’s Best, and Eocene Environmental Group.
Check the Summit website for the most up-to-date information. You can also follow the hashtag #AAA26 for periodic updates about the event on social media. For general questions about the Summit, email summit@animalagalliance.
|
||
 |
Comments