Gov. Evers Urges FDA to Reconsider Anti-Dairy Guidance, Expresses Support for DAIRY PRIDE Act

“As America’s Dairyland, Wisconsin is known for producing, processing, and consuming dairy products. Over the course of generations, Wisconsin farmers have built a reputation for producing high-quality, nutritious products. Consumers choose Wisconsin milk products because they know that our farmers take pride in producing quality products backed by rigorous industry standards. Inaccurate labeling of imitation products as ‘milk’ not only creates confusion in the marketplace but threatens one of the core industries within Wisconsin’s $104.8 billion agricultural economy,” wrote Gov. Evers. 

In the letter, the governor also expressed his support for Sen. Baldwin’s “Defending Against Imitations and Replacements of Yogurt, milk, and cheese to Promote Regular Intake of Dairy Everyday” Act, also known as the DAIRY PRIDE Act. Introduced by Sen. Baldwin on Feb. 28, 2023, this legislation would require non-dairy products made from nuts, seeds, plants, and algae to no longer be mislabeled with dairy terms such as milk, yogurt, or cheese.

“In contrast to the recently proposed FDA rules, I support S. 549, the bipartisan DAIRY PRIDE Act,” continued Gov. Evers. “This will ensure Wisconsin dairy producers have the protection they deserve when marketing their dairy products without unfair competition from non-dairy products claiming to be dairy products.”

Gov. Evers’ letter to FDA Commissioner Robert Califf is available here.