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Hollywood Is Going Overboard with the Shared Universes

By Molly Freeman, Hollywood Staff

We're not naïve. We know that Hollywood loves to make money and they do so by creating huge movie franchises on a single idea, like The Hobbit trilogy, which is based on one book. But it seems Marvel has changed the game a little bit.

Comic book nerds, superhero lovers and action fans were all head-over-heels excited when Marvel's The Avengers became an actuality. Given the billions of dollars it made, we're guessing Marvel was pretty pleased with it as well. Marvel Studios has expanded its shared universe to include a collection of movies and a TV show, which will be joined by another TV series, five seasons of made-for-Netflix content, and even more films. Marvel probably has their own pool filled with money hidden somewhere that they dive into like Scrooge McDuck.

But because of Marvel's success, DC has jumped on the bandwagon with the upcoming Superman Vs. Batman and Justice League of America movies, as has the Paranormal Activity crowd. Their recent spinoff film, The Marked Ones, actually sets up the franchise for a shared universe in which a demon is building an army by putting spells on pregnant women all over the world.

Really, Hollywood? You might have gone a little too far with that one. We understand that it's really easy to make more money by building off the success of something that already has a fanbase, which is why the adaptations of young novels are so prevalent. Will this mean a lack of original, standalone films? Doubtful: You know how the Academy loves their non-franchise films. Still, we wouldn't be surprised if we saw even more of these shared universe franchises in the coming years, which is fine, as long as they're well planned and executed.

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