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Cabela's new Ashwaubenon store to open July 25

Rendering of the front entrance of a Cabela's store planned for Green Bay Packers-owned land in Ashwaubenon.
Rendering of the front entrance of a Cabela's store planned for Green Bay Packers-owned land in Ashwaubenon.

ASHWAUBENON, WI (WTAQ) - Officials with Cabela's says the new store in Ashwaubenon will hold a grand opening ceremony on July 25.

The Nebraska-based outdoor retail chain says a ribbon cutting is planned for 10:45 a.m., with the store near the Lombardi Avenue-Highway 41 interchange opening for business at 11 a.m.

Cabela's officials say the opening day will kickoff a weekend of outdoor-themed events.

The 100,000-square-foot outdoor supply store is being built on land the Green Bay Packers own. The store is expected to employ more than 200 people.

It is the third Cabela’s in Wisconsin, with other locations in Richfield and Prairie du Chien.

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