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Green Bay Packers break profit, revenue records for 2013


GREEN BAY, WI (WTAQ) - Green keeps rolling into the coffers of the Green Bay Packers.

The team set new franchise records for total revenue, profit from operations and net income for fiscal year 2013. 

The Packers collected $308.1 million in total revenue for the year ending March 31, 2013. That's up from 2012 where they made $302 million. For FY 2013, the team made $54.3 million in profit from operations, up from $43 million the year before. They had a net income of $43.1 million, up from $42.7 million from 2012.

"We're the only NFC team to make the playoffs each of the past four years and the support of our fans, including new shareholders, have been really helpful," says Packers President and CEO Mark Murphy. "Being in the second full year of the new collective bargaining agreement also has allowed us to shore up sponsorships both league-wide and locally."

National revenue, which includes network television deals and Nike, brought in $179.9 million in 2013, which is up from $171.6 million in 2012. 

But local revenue fell more than 2 percent, from $130.4 million in 2012 to $128.2 million this past year. Murphy says Pro Shop revenue and tourism dropped from its peak during the Packers Super Bowl XL season of 2010.

Total expenses dropped to $253.8 million in fiscal year 2013, from $259 million the year before. Murphy expects that number to rise in the coming year with the contract extensions given to quarterback Aaron Rodgers and linebacker Clay Matthews.

Murphy, however, expects revenue to increase this year with the new south end zone seating. He says that should bring in an additional $12 million.

The Cabela's store in Ashwaubenon, which opens next week, is also expected to increase revenues. The Packers own the land, and much of the land in between the store and Lambeau Field. 

Murphy also says a big concern is the overall fan experience. He says the team is working on getting Wi-Fi all over Lambeau Field, while continuing to work with wireless phone providers on improving signal strength. Verizon has been upgraded, with AT&T expected to be on-board for the upcoming season.

It's the latest in a series of upgrades with fans in mind. New video boards and sound system upgrades have been a part of the improvements over the past few years. 

"We have to make the game day experience unique," says Murphy.