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WATCH: Sneak peek of Cabela's new store in Ashwaubenon


ASHWAUBENON, WI (WTAQ) - The finishing touches are being put on the new Cabela's store in Ashwaubenon.

The hunting, fishing and outdoor retailer allowed the media to preview their 100,000-square-foot store on Thursday.

"We built this store in our next generation layout, it's designed to surround our customers in the outdoor experience," says Communications Specialist Nathan Borowski. "We do have the Wisconsin Sportmans's Hall of Fame and this unique not only to this state, but it's the first store we've had with a hall of fame in it."

The location on Lombardi Avenue just off U.S. Highway 41 features dynamic wildlife displays and an aquarium with fish found in our local area. It also has an indoor archery range, boat shop, bargain cave, gun library along with a fudge shop and deli.

"We wanted to create a destination and an experience for the entire family," says Borowski. "We try to include something for everyone from Mom, Dad, Grandpa, right down to the little children."

Officials expect about 2 million visitors to the store each year when it opens to the public July 25.

This is Cabela's third store in Wisconsin, joining Richfield and Prairie du Chien.