Clooney and the nightlife impresario have joined forces to make their favourite off-the-market tipple more accessible to fans.

The pair has opted to name the product Casamigos, and Gerber insists he and his new business partner plan on making the liquor available to all.

He tells 213Nightlife.com, ""I don't think we're going to be following all the rules. We know we have a product we love and we drink, and other people will enjoy. The product speaks for itself.""