There's a whole world out there I have yet to explore, apparently. That world, unlike the one in which I live, believes a perfume by Pizza Hut is a good idea.
This story from the New York Daily News explains the pizza chain's Canadian arm developed the idea that began as a joke. It's probably where that odor should've stayed.
Most of the time, I don't understand women. Sounds cliché, but for the most part men agree with that sentiment. But the many I've known or been around have never uttered the words, "I want a man that smells like pizza dough."
Normally if you work at a pizza place, then say had a hot date afterward, you'd want to put on different cologne. Not dab a little of the just-risen dough ball behind your ear.
It does make me think though if there's a market for scents of foodstuffs. There are SOME foods that lend itself to pleasant thoughts and behavior. For example, cinnamon rolls. If someone made a fragrance that smelled like freshly-baked cinnamon rolls, then you might convince me it's a good idea.
I'm not totally sure about roasted or grilled meats. Would a woman find a man more attractive if that man smelled like ribs? Or brisket? According to the article, a Chicago company is producing a bacon-scented cologne. I like bacon, just not THAT much.
Desserts could work. Chocolate may be good, as work toasted marshmallow.
Freshly ground and brewed coffee would work also. Some wines smell good, but then you'd likely just smell like a drunk.
Anyone who can convince me otherwise, feel free to make your case. I just don't see the big future for the "eau de pizza" line of cologne.