Filling a need:
Everyone was buzzing yesterday about word that 7-Eleven plans to launch its own beer later this month, a custom brew they're calling "Game Day."
Two varieties: A regular beer and a light beer with fewer calories and lower alcohol content. It'll sell for between $6.99 and $8.99 per 12-pack, and $1.49 for a 24-ounce can.
They're marketing it as premium brew at a budget price. The 150-year-old City Brewery in La Crosse, WI, is making it.
It's slated to sell in 42-hundred stores in 17 states in about two weeks, though it's already up for grabs in Oregon and Washington State.
Editor's note: Will it be available in big gulp size?