.....I am proof that this may true...
Researchers surveyed 576 college students who were in their early 20s . About 61% of them watched reality TV beauty shows.
Among people who watched the beauty shows, 13% had used tanning lamps in the last year and 43% had tanned outdoors for more than two hours at a time.
Meanwhile, less than 4% of those who didn’t watch used tanning lamps, and 29% tanned outdoors.