Movie theater popcorn/candy What’s harder to digest: (1) Movie theater popcorn has an average markup of 1,275 percent, or (2) With a soda, that popcorn has a caloric equivalent of three McDonald’s Quarter Pounders? Nutrition aside, concessions like $5 tubs of popcorn and $6 boxes of gummy worms are big revenue streams for movie theaters. Since most theaters prohibit moviegoers from bringing in outside food and drinks, the way to save is to bypass concessions altogether. If you can’t, find your cinematic savings elsewhere, like getting a five-pack of movie tickets for $30 at CinemaDeals.com.
Prescription drugs Astronomical prescription drug prices – with markups ranging from 200 to 3,000 percent – are enough to give patients a headache. In fact, price hikes caught the eye of Arizona’s Attorney General Tom Horne, who is suing pharmaceuticals distributor McKesson Corp. for markups on Allegra, Celebrex, Coumadin, Flonase, Lipitor, and Valium. To save on prescriptions, ask your doctor for free samples and about generic substitutes. Comparison-shopping is also a great idea. Walmart, Target, and warehouse stores like Costco are good places to start. And take advantage of mail-order suppliers like Express Scripts if your prescription-drug plan offers it.
Diamonds Shoppers in the market for a diamond should be prepared to pay anywhere from 50 percent to 200 percent more than the wholesale cost, according to TheStreet.com. A diamond’s sparkle may cause shoppers to turn a blind eye to the price tag, but you can land a better deal by understanding what you’re buying and doing a lot of shopping.
Bottled water Some claim bottled water’s markup reaches 4,000 percent – more expensive than gasoline. Saving is simple: drink tap water. If you’re concerned about taste or quality, use a water filtration system.
Salad bars Some salad bar items are marked up more than 350 percent, according to Food Network Magazine. Items that aren’t worth their weight: chickpeas (386 percent markup over retail), radishes (302 percent), and baby corn (277 percent). To save, load up on the lighter items that cost less than you’d pay at the grocery store, like bacon bits (55 percent markdown) and grilled chicken (44 percent).
Eyeglass frames Dishing out $450 for Armani frames? Markups for eyeglass frames can reach 1,000 percent. That’s certainly not unheard of. Fortunately, focusing on warehouse stores and the Internet can help you find discounts.
Fountain soda Order a glass of Coke when you’re dining out, and you could pay 300 to 600 percent over cost. Sure, you know going into a restaurant that you’re paying for the service and ambiance too. But if you’re looking to save without sacrificing a night out, skip the extras like soda and opt for water instead.
Text messages Outgoing text messages on a cell phone can cost the provider three-tenths of a cent, but users up to 20 cents – that translates to a 6,000 percent markup. Some plans charge 10,000 times more for sending a text than other types of data. If you frequently send text messages, get an unlimited plan.