The 'magic' of the display Write a monthly mall shopping budget and stash cash in an envelope specifically for that purpose. When the envelope is empty, stop spending. A written budget makes you think twice when you are tempted by impulse buys.
When BOGO and two-fer deals are good Know your favorite retailers, brands, regular prices, promotions and discounts -- and always check the clearance area first to find a similar item on sale to avoid buying two of anything and spending more.
Don't turn right when entering the store Retail shopping studies have found that most people turn right when they enter a store. That's because the majority of the population is right-handed and right-oriented. Knowing this, stores highlight tempting new items and trends to the right of the entrance. You'll find that the music is louder and the displays are brighter to attract you where you will look and turn first. This is also where the most expensive items in the store are generally displayed.
Why clearance items are in the back The clearance racks are placed in the back of almost every mall store on purpose -- so you'll be tempted by everything else more expensive in your path.
Why the clearance area is messy Retailers know shoppers want to easily find the size, price and item neatly displayed. So they purposely create the frustration of the poorly marked and poorly organized clearance area to tempt you toward the beautifully displayed and perfectly organized full-price merchandise.