Talk about commitment to the joke.
Not sure if you remember, but after the Grammy's Arby's official Twitter account tweeted this to Pharrell...
Hey @Pharrell, can we have our hat back? #GRAMMYs
— Arby's (@Arbys) January 27, 2014
Last week, Pharrell announced that he'd be auctioning the 'Smokey The Bear-esque' hat for charity, and guess who ended up with the winning bid?!
To which Pharrell responded...
What a pleasant surprise. Thank you @Arbys, our roast beef is now officially well done. 😝
— Pharrell Williams (@Pharrell) March 3, 2014
Well played, Arby's and Pharrell. Well played. $44,100.00 well spent. :)